Don’t just don’t focus on the home page, keywords and titles
The first step of converting a visitor to a customer is when someone visits your site to see the products or find the information they were looking for. Of course, search engine optimization and better rankings can’t keep your customer on your site or make them buy. Once a prospect is visiting your site, you have to ensure that he gets interested in your products or services and visits long enough to convert to a paying customer. Motivate the visitor to finish the transaction by providing clear and unambiguous information. If you happen to sell more than one product or service, provide all necessary information about the different products or servcies. You can keep the information on different pages, but be sure to link to all of them from an easy to find place on your home page. By providing suitable and easily visible links, the customer can navigate to these pages and get the details.
Understanding Your Target Customer
If you design a website that you think will attract clients, but you don’t really know who your customers are, what they want to buy, and how they behave when making a purchase decision, it is unlikely that you will see many conversions. Your website is an extension or replacement for a standard storefront, and customers need to have a similar or better experience than they would have in a walk-in store. One way to keep raising the quality of your website in the eyes of customers is to send email or conduct a live survey with your existing clients to ask them about their preferences. Why do they like your products? How do your discount prices or coupons compare to other vendors? Are your prices consistently lower than others? Is your shipping price cheaper? Do you respond faster to client questions? Are your product descriptions better? Your return policies and guarantees better than your competitor’s?
Does your website give enough contact information?
When you sell from a website, your customer can buy your products or access the information 24 hrs a day. Another advantage is that your customers need not be local, they can be from thousands of miles away. Always provide contact information, preferably on every page of your website, complete with mailing address, telephone number and an email address that is sure to reach you. People may need to contact you about sales, general information or technical problems on your site. It is also important to provide enough online payment options for credit or debit cards, PayPal or other online payment services.
It is one thing to have a high-ranking and visible website, but to maximize the return on investment form that website, it needs to convert into paying customers. By following the steps above, and taking into consideration the factors like user experience, possible objections and ease of use, your website can be a significant marketing asset.