Competition for local companies in Dallas to rank high in search engines is intense. Given that more than 80% of people use the internet to find local services (and not the Yellow Pages, for example), it is critical for local Dallas companies to rank high in search engine results.
For example, searching for “Dallas lawyer” in Google brings up close to 8 million results! Looking for a dentist in Dallas? Take your pick from over 2 million results. How about an electrician in Dallas? (Over 600, 000). Want to get your air conditioning fixed? Searching for “Dallas air conditioning repairs” brings up over 6 million results. Or how about picking from just under 200,000 results when looking for a Certified Public Accountant in Dallas?
How many people contact your company through your website? If you are not getting a significance portion of your local sales leads from your website, it may very well be that it is purely because it is not ranking high enough in search results.
Many search marketing firms claim that it is easy to rank high in local search, but that is an outdated statement. As the internet became more pervasive, local searches in markets like Dallas grew fast, and so did the amount of websites wanting to capture sales leads or give more information about their company.
Local search marketing may in fact have become harder to navigate, not only due to the intense competition, but also due to the fact that searchers have become a lot more sophisticated in the way they find local services.
At Macrogrow we offer a full range of services that will ensure a top ranking in local markets like Dallas.
Even before we look at things like keywords, site construction and links, we take the time to understand what type of searchers our customers are targeting, informational or transactional. From that premise Macrogrow can then perform their comprehensive proprietary website analysis, including keyword analysis (including which search keywords are used to drive traffic to the top ranking competitors in Dallas’s sites), and around 42 other factors that affect search engine rankings for specific search terms.
Once the top competitors in Dallas are identified, Macrogrow helps its customers take aim at the top ranking by quantifying what exactly is needed in terms of on-site and off-site optimization, including link-building and Web 2.0 optimization (This also gives us a fixed budget and agreed scope to work to). Sometimes, to capture some search traffic before organic search engine optimization takes full effect, it may be necessary to invest in a local paid traffic campaign. Macrogrow is well equipped to also handle any such paid traffic campaigns.
Getting top search rankings in Dallas is difficult, as can be seen from the few examples above. If your website is not on the front page, it is more of a liability than an asset in your marketing context. Macrogrow is a trusted local Dallas company that can turn your website into a true marketing asset.
Contact us today to get your website the attention it needs.
Call Us: 1866-664-4530